Sites Launch Devoted to Arts, Culture, Technology & Entertainment
Wisdom Digital Media, parent company of BroadwayWorld.com, the largest theatre web site on the net, announced the official spinoff and launch of 10 new entertainment web sites including BWWTVWorld.com, BWWBooksWorld.com, BWWMusicWorld.com, BWWArtWorld.com, BWWFitnessWorld.com, BWWDanceWorld.com, BWWClassicalWorld.com and BWWOperaWorld.com.
"We launched many of these sites as subsections of BroadwayWorld.com" explained CEO Robert Diamond "because of the increasing intersection between the stage and other areas of entertainment. After witnessing explosive traffic growth across the board, we decided to tap into, and exploit each market's full potential by launching them as their own comprehensive websites. We will take what we've learned from nearly 10 years of leading theatre coverage and apply it to these other major areas of entertainment."
Each site has a dedicated Editor-in-Chief, fully supervising content along with a team of newsdesk managers, photographers, photo editors, video crews, advertising sales teams, and more. Already, new site teams are working closely together, offering both media and sales opportunities across different outlets with distinct audiences, demographics, and targets.
"We've already begun to run both editorial exclusives and advertising programs" said Miles Silverman, VP of Sales and Marketing "that target a more general TV or Film audience focused on big stars and pop culture, as well live theatre's coveted upscale, highly affluent consumer audience. The response thus far has been extraordinarily positive as advertisers are increasingly interested in reaching multiple audiences via one reliable publisher for maximum cost efficiency."
VP Sales & Marketing