• 2017 Media Kit
    BROADWAYWORLD.COM
    The Largest Theatre & Live Entertainment Web Site in the World!
  • global reach
    100 US Cities
    30 Countries
    An Unmatched Audience
  • savvy, smart, educated, affluent
    UNDISPUTED REACH
    PERFECT AUDIENCE
    Reach Quality Consumers Interested in Entertainment, Travel & Luxury Goods


Who Goes to Live Events and How Do We Reach Them?

With average ticket prices over $100, Broadway theaters bring in an affluent, sophisticated and educated crowd, the sort highly sought after by a wide variety of leading advertisers.

The audience reflects a highly active, upscale, educated audience of consumers who are frequent travelers, dine out regularly, shop often, and attend culture events, thus presenting enormous opportunity for the brands targeting them.

But, BroadwayWorld is bigger than Broadway. With more than 50 million annual theatre-goers, including Broadway, touring, professional, amateur and regional productions - we are the best way to reach them!


As we enter 2017, we're also reaching them in more ways than ever before! BWW now has first-to-market and industry leading apps on the new Apple TV, Roku, Apple Watch, iPhone, iPad, Android, Apple News and Google Publisher. Wherever readers and viewers are, BroadwayWorld makes it easy to find the best of our content.

At the same time we're reaching users via the web site, and apps, our new social media team has tripled our social interactivity in 2016 via improving communication, analytics and more. We are now leading the way on social media and ended 2016 launching a new responsive multi-platform design which increased time on site, viewability and more..

Plus, more than 100,000 users have signed up for Safari Push Alerts, and another 100,000 for Mobile Alerts.

AN UPSCALE...
  
$75,000-$99,000
12.1%
  
$100,000-$149,999
18.1%
  
$150,000-$249,999
18.9%
  
$250,000-$349,999
 7.3%
  
Over $350,000
14.6%

...AND WELL TRAVELED AUDIENCE
  
Travel for pleasure
92.0%
  
Travel for business
39.8%
  
Have taken a cruise
44.0%

WITH WOMEN AS THE TOP INFLUENCERS
  
Women
                                     55.0%
  
Men
                                     45.0%
12.1 Million

NY Attendees exceed that of the NY/NJ top 10 sports team combined! (Mets, Yankees, Rangers, Islanders, Knicks, Giants, Jets, Devils, Nets).

$1.14 Billion

In box office revenue and $12 billion contributed to the NYC economy, plus supports 87,000 local jobs.

#1 for tourists

in New York, 6.7 million+ tickets bought by visitors who considered 'Broadway' a very important reason for coming to NYC.

Young, upwardly mobile

The average age is 42.5.

Last season attracted the MOST 18-34 year olds in history at 38.9%.

Educated

Of those over 25, 78% had completed college and 39% had earned a graduate degree

Enthusiastic

The average theatregoer attended 4 shows in the past 12 months. Devoted fans who attended 15 or more shows comprised only 5% of the audience, but 35% of tickets sold.


Demographics

5.5 MILLION MONTHLY VISITORS
4.2 MILLION MONTHLY UNIQUE VISITORS
23.5 MILLION MONTHLY PAGE VIEWS
55.3% WOMEN / 44.7% MALE
59.6% AGE 24-54
$175,400 AVERAGE HHI


FREQUENT THEATER GOING
 

The most active theater going consumers anywhere with over 55% seeing 5+ shows per year.

# of Broadway shows attended in past 12 months: 
2-4 shows = 27.4%
5-14 shows = 37.6%
15+ shows = 17.5%


FREQUENT TRAVELERS
 

47% Take 3+ trips per year requiring air & hotel stays

NATIONAL / INTERNATIONAL REACH 

Broadway May Be in Our Name, But Our Geographic Reach
Stretches Far Beyond the Hudson and East Rivers!


BroadwayWorld supports 100 U.S., and 45 International markets with dedicated home pages, show listings, opening night coverage, reviews, news, and features generating exceptional national, regional, and worldwide reach for our advertisers.

 

DISTRIBUTION TOP 10 MARKETS

30%
New York Tri-state

57%
Other U.S. 

13%
International

 

 

In terms of active, upscale audience reach outside of NYC, markets include:

  • - Los Angeles
  • - San Francisco
  • - UK/West End
  • - Chicago
  • - Toronto
  • - Atlanta
  • - Boston
  • - Washington, DC
  • - Philadelphia
  • - Miami
  • - Houston

 

SOCIALLY ACTIVE 

BroadwayWorld has cultivated an active social following of Broadway, Theatre  and Live Entertainment fans who interact with the brand across social channels 

550,000 FOLLOWERS

 

FULLY ENGAGED 

3000+ Message Board Posts Daily

 


NATIONAL / INTERNATIONAL REACH 

BROADWAY MAY BE IN OUR NAME, BUT OUR GEOGRAPHIC REACH STRETCHES FAR BEYOND THE HUDSON AND EAST RIVERS!

BroadwayWorld supports 100 U.S., and 30 International markets with dedicated home pages, show listings, opening night coverage, reviews, news, and features generating exceptional national, regional, and worldwide reach for our advertisers.

 

Distribution Top 10 Markets

30%

New York Tri-state

57%

Other U.S. 

13%

International

 

 

In terms of active, upscale audience reach outside of NYC, markets include:

  • - Los Angeles
  • - San Francisco
  • - UK/West End
  • - Chicago
  • - Toronto
  • - Atlanta
  • - Boston
  • - Washington, DC
  • - Philadelphia
  • - Miami
  • - Houston

 

SOCIALLY ACTIVE 

BROADWAYWORLD HAS CULTIVATED AN ACTIVE SOCIAL FOLLOWING OF BROADWAY, THEATRE, AND LIVE ENTERTAINMENT FANS WHO INTERACT WITH THE BRAND ACROSS SOCIAL CHANNELS.

550,000 FOLLOWERS

 

FULLY ENGAGED 

5000 MESSAGE BOARD POSTS DAILY

 

 

 


Advertising Rates & Specs

Leaderboard Ads:

$18 gross CPM (970x90, 728x90, 468x60, 320x50)

Skyscraper Ads:

$15 gross CPM (160x600)

Rectangle Ads:

$20 gross CPM (300x250)

Home Page Special Ads:

$20 gross CPM (skins)

Ticket Central Sponsorship:

$2500 gross as fixed units per week (640x100, 280x180, 200x80, 130x135)

Oversize Rectangle:

$20 gross CPM (300x600)

Interstitial / Welcome Mat (with video option) :

$20 gross CPM (800x360 desktop, 300x250 mobile)

Dedicated eBlasts:

Total Subscribers: 500,000
CPM: $15.00 - $20.00
(HTML and Plain Text versions, with geo/demo targeting options)

Social Channel:

Full Social Reach via Facebook, Twitter, Instagram, Vine: 500,000+
Rate: $1800 - $2700

eNewsletter Sponsorship:

Daily Subscribers = 75,000
Rate: $250.00
(30-50 words text + logo)

Pre-roll + Post-roll video:

CPM: $12 - $15
Length: :30 - :60 Seconds
(640x360 widescreen video)

 

CLICK HERE FOR BWW ADVERTISING SPECS

INTEGRATED MARKETING OPTIONS

Why merely reach, when you can truly connect with your target audience? In addition to rich banners, eBlasts, and eNewsletters, BroadwayWorld offers a host of custom created programs to truly drive engagement, interaction, and sales for your production, service or product.

Special placements include...

Video Takeovers/Interstitials


Skins




Click to Enlarge

Click to Enlarge

Click to Enlarge

Countdown Clocks


Custom Content Executions

  

Interstitials


Click to Enlarge
  

Click to Enlarge

Character Cards



Custom Footer Units



Logo Burns



...and Rising Star Units



Development

A plethora of development work is available, including syndicated content by feeds, custom contests and more.

Design

If needed, we have designers available who are available for hire to help in completing your banners and eBlasts.

Integration

Branded content? Native ideas? Custom series to wrap your message around? We can do it all!

Video

Video filming and production is available as part of campaign content packages from backstage to show footage.

Strategy

From market research, to how to best engage our audience -- we are here to help make your campaign a success.

Photography

BroadwayWorld.com has a large staff of NYC-based photographers available for photo shoots, and production images.


Plus:

  • - Geo, Demo and Regional Targeted Banners
  • - Also Device Type, Affinity, Time of Day, Connection Type, Language, Interest & Intent
  • - Social Reach - Tap into our 500,000+ followers on Twitter,  Facebook and More
  • - Branded/Custom Created Content and Features
  • - Character Cards
  • - Hosted Blogs
  • - 15/30 Second Pre-Roll
  • - Message Board Features
  • - Mobile ads for iPhone, iPad, Blackberry and Android
  • - Peel Away Units
  • - Customized Show Pages
  • - Logo Customization
  • - Specialized Development and XML/RSS Content
  • - Sweepstakes/Contests
  • - IAB Rising Star Units
  • - Anti-Ad Blocker Technology


  • - The answer is always YES!

TESTIMONIALS
“ ”
  • "Damian, Robert and Miles have really rocked my world today"

    Jennifer Gallagher, National Marketing Director, Allied Live, LLC
  • "This is great. What can we do for the record release?"

    Howard Brooks, Metropolitan Talent, on the overwhelming success of BroadwayWorld.com's exclusive campaign supporting Liza's at the Palace
  • "Yes, we are interested in this again for Encores... Can you please put something together similar to last season?"

    Christopher Williams, Christoper Williams, New York City Center
  • "BroadwayWorld does brilliant work! The entire TALE company is thrilled."

    Judy Jacksina, President, Jacksina Marketing/Publicity/Public Relations
  • "Well, what is there to say of your audience other than they're awesome! BroadwayWorld.com is the People.com of theater lovers - with a much more enthusiastic audience!"

    Sara Ott, Vice President, Deep Focus
  • "The most significant thing is the demographic -- they're high spenders. The recession hasn't really had a tremendously negative impact on us. Our numbers have held steady, and it's a good opportunity to get involved in what's really a small business that has an enormous global shadow."

    Charles Flateman, Vice President of Marketing at the Shubert Organization
  • "If you're hungry for up-to-the-minute theater news, including all the personnel changes of SPIDER-MAN: TURN OFF THE DARK, this is an indispensabile resource. The local edition (@BroadwayWorldLA) will fill you in on the theatrical buzz here at home and help you to land better seats for shows you might not otherwise had heard anything about."

    Marcia Adair, Los Angeles Times, Culture Monster
  • "I would say that BroadwayWorld.com is the top web site about Broadway in the world!"

    Michael Crawford, Tony-award winner star of The Phantom of the Opera, The Woman in White, Barnum, Billy, Multi-Platinum Record Artist
  • "BroadwayWorld's our home"

    Marc Shaiman, Composer, HAIRSPRAY, SMASH, CATCH ME IF YOU CAN
  • "...love everything you are doing. Everything. Thrilled with the piece with the snapshot photos, thrilled with our interviews, thrilled with all the unique banners. Glad we took the time to work on it... Love it all!..."

    Craig Zadan, Executive Producer, Smash, Hairspray the Movie, Footloose, Drop Dead Dive, The Bucket List, How to Succeed, A Raisin in the Sun, Promises, Promises & More
  • "Oh, I know you and your site! I just love it. I've been reading you, Pat, so I'm very happy to be talking to you today."

    Simon Cowell, American Idol, The X Factor, Britain's Got Talent, Record Producer
  • "These days, BroadwayWorld.com is one of the Great White Way's biggest hits, covering Broadway, off-Broadway, regional and international theater, and even film, television, fashion and travel."

    , Crain's New York Business
  • "BroadwayWorld.com is tops in traffic among local sites, according to Compete.com, ahead of its biggest competitors"

    , Crain's New York Business
  • "...Broadway fans are passionate and engaged…BroadwayWorld is leading the way, not only in news coverage of the industry, but also in showcasing the important philanthropic work that is happening across the Broadway landscape."

    Jan Friedlander Svendsen, Chief Creative Officer, Charity Network
BWW SISTER SITES

Wisdom Digital Media recently launched multiple new entertainment web sites including BWWTVWorld.com, BWWBooksWorld.com, BWWMusicWorld.com, BWWArtWorld.com, BWWComedyWorld.com, BWWDanceWorld.com, BWWClassicalWorld.com, BWWFitnessWorld.com and BWWOperaWorld.com
 
Custom programs are available that track key audiences across all sites.

OUR LOCATION

1001 Avenue of the Americas, 11th Floor
New York, NY 10018

ADVERTISING DEPARTMENT

Tel: 914-214-8177
[email protected]

EDITORIAL DEPARTMENT

Tel: 646-844-4601
[email protected]